By: Raymond Williams

Having an engaging website is vital for any business. Along with a website design, layout, and a clearly defined mission, a blog is necessary for promoting your business and getting your message out there to the public.

According to an article by GrowthBadger, there are over 600 million blogs around the world today and SEMrush reported nine out of 10 marketers used blogging to achieve their content goals in 2023.

If you want to learn more about how a blog is important for your website’s growth, check out three reasons why you should have a blog for your business and professional ventures below:

A blog establishes your credibility in your field or industry.

You probably have the degrees, certifications, and work experience to showcase your knowledge in your field or industry. But, other than your colleagues and associates, how does the public know your advice is credible? This is where creating a blog for your business comes in handy. Not only will it allow you to show your creative side, but it can prove to your readers and potential customers that you’re a leading voice in your area of expertise. Additionally, it can help you grow into other sectors and allow you to collaborate with other businesses on new projects.

A blog drives traffic to your website.

Website traffic consists of the number of users who visit your website, and it’s the primary way to gauge the type of audience your business attracts online.

You might ask yourself, “Why do I need a blog to define what I already know?” You should ask, “How can I use this blog to help me grow professionally?” A blog will help you track the metrics. Looking into data-driven stats such as the number of people who visit your site, website leads, and sales offers many benefits.

Based on a study from HubSpot Marketing, companies that blog have better marketing results. They have 55% more visitors, 97% more inbound links, and 434% more indexed pages.

The use of search engine optimization (SEO) also helps grow your blog by using certain keywords to broaden your blog posts’ reach. Having keywords in your content connected to your business, industry, products, or services will increase the promotion of your blog on search engines, drive more visitors to your website, and strengthen your appeal to more customers.

A blog provides valuable content.

Creating content requires you to use knowledge and creativity. If you’re having a hard time coming up with ideas for your blog, you should shift your mindset from “What do I know?” to “What do others need to know?” Using infographics, writing human interest stories, interviewing people in your industry, and creating video blogs and listicles are different ways you can create fun and meaningful content.

While you might find the topics you come up with to be simple and obvious, many people don’t know the information you know.

Blogging is a great way for consumers to interact with your business and gain knowledge on new industry trends, products, services, and events related to your  expertise. Readers can leave comments under your posts, and you’ll be able to respond to their comments and inquiries. Building audience engagement can also grow your online and social media presence.

Do you need help with starting a blog? Let us help you create content for your platform to help achieve your business and professional goals. You can book a free 15-minute call here. We can’t wait to assist you!